Choosing Your Ideal Web Design Firm

You're trying to run your business, please your customers, supervise employees, and now you have to find a great website builder, too? The process can seem so overwhelming that many business owners simply put it off until they fall too far behind the times. Then they rush and find a designer who may, or may not, meet their needs.

The key, however, is taking the process one step at a time. Choosing the right website builder for your design needs is essential, but first you have to set aside some time for self-evaluation and planning.

Consider Your Needs

What are you really looking for in a web designer? Do you just need a logo or do you need a full service website package? Maybe you put together a website already and need a content management company to come in and update your site regularly. Whatever your needs, define them as you begin your search so that you can communicate your needs clearly with your prospects.

Plan Your Budget

Choosing a web design firm often comes down to money in the end. You may not be able to afford the very best firm in the industry, but that doesn't mean you have to choose the worst either. Before searching for a web design firm, decide exactly how much you would like to spend and how much you can spend. Your plan should provide you with the ideal cost and with what you would be willing to pay if the perfect company's services cost a little more.

Create a Timeline

How long do you have to put this site together? If you only have two weeks, then you need to find a company who can effectively deliver the product in two weeks. You may have to sacrifice features to finish so quickly, but you need a company who can deliver on time.

If you have months to put together a site, then choose the best company for the job. If you have the time to create a sensational site, and if you have the money to back it up, create the best site possible. Just know that if you say you have months and then change your mind, your design firm will not be able to finish everything immediately.

Determine Their Specialty

Web design firms generally specialize in certain technologies, and you need to be able to determine whether their specialties will meet your needs. Always ask for three examples of their technology. Anyone can tell you that they can do something, but that doesn’t mean they have done it. You don’t want your web design firm to be learning how to bid on Google AdWords or figuring out Flash Video while trying to complete your site on time. Let them prove their expertise with specific examples from their portfolio.

Always Contact References

Look at a web design firm's portfolio carefully. Ask for references and then contact them. Talking to past clients is the best way to discover exactly how a project turned out. Although the company may be able to provide you with testimonials, talking to another business owner will always provide you with a more detailed, honest description of the project's success or failure.

Make Your Decision

After you have evaluated your needs, created a budget, set a timeline, and contacted references, you are ready to make your decision. Remember that you should always meet with the contact person in person if possible or have a phone conversation so that you can determine whether your personalities mesh. You'll be spending a lot of time working with this company, and you want them to be the best, but you should also make sure you find someone you can get along with so that the process is enjoyable